Selling is not always easy, especially when you are marketing to B2B customers. The list of terms that are used in B2B sales is wide and varied. Many of the terms used could be confusing. Even the industry jargon has long since been adopted by the general public. That’s why we have compiled this B2B … Read more
This is a concise description of the role of a Business Development Director. As an integral role in the development of the business, a BDC conducts effective marketing of the business, using knowledge of the strategic goals of the organization and its products and services. The BDC role requires a combination of technical skills in … Read more
In this era of digital marketing, the importance of B2B marketing cannot be underestimated. However, B2B companies are faced with many challenges and are not able to get the proper guidance and support to stand out from the competition. This is why companies like yours need to have a strong B2B marketing strategy. This guide … Read more
Sales Enablement is a term that is used to describe the process of helping businesses to become more productive through agile selling techniques. Sales Enablement is a vital part of every business organisation. It is critical that sales enablement is not only developed and implemented, but also the people and processes are also properly managed. … Read more
In sales, objections are the most common and the most important. If you don’t prepare for them ahead of time, they can cost you big time. In this article, we’ll cover the most common objections, what you should be prepared to answer, and how to handle each one in the best way possible. Salespeople have … Read more