How Enhancing the Post-Purchase Experience Builds a Sustainable Brand and Strengthens Customer Loyalty
Post-purchase experience represents everything that happens after a customer clicks “buy.” It includes delivery updates, customer service interactions, returns, and brand follow-ups. Many companies focus heavily on acquisition, chasing new buyers, while neglecting those who already trusted them. Yet retaining existing customers is far more profitable. Studies consistently show that increasing retention by just a … Read more
