Are you bored of your 9 to 5 and start some side hustle? What do you think about candle making? Walah! You have come to the right place. If you follow the instruction, candle-making is easy, fun, and will give you satisfaction. You will see your bank balance going up with the passing day. And the brownie point, you can do everything in the comfort of your home.
Whether you are a beginner or a pro, these melting tips and practices will help you sharpen your skills.
1. Develop A Niche
Find out the sector you enjoy and are skillful at. Post-pandemic people are venturing into new hobby businesses, making the market saturated with similar products. People are selling the same product in different packaging. However, one thing is clear, there is no shortage of buyers.
Candles are something that will not go out of business. They were necessary for old age and now are a piece of fine decor. Thus, to sine out, you need to make yourself different from the rest. Focus on building something that is your signature. For example, color palettes sent combinations and unique designs. Customers must feel that they are looking at something more important than a wax melt.
As the saying goes, “keep your friends close, but enemies closer”. Keep a close eye on what your competitors are up to. Do not copy what your competitors are doing. Do something different from them. By applying this marketing strategy, you can maintain a difference from your competitors and be unique.
2. Unique from the first impression
The name of your brand will be the first impression. Ensure to make it worthwhile. You might think that name is not a foremost part of product quality. But on the contrary, it is as crucial as the quality of your brand.
Ensure that your name does not give any wired suggestions when Googled. A name should make you stand apart and high from the others. Furthermore, do not make it too obvious that you are selling wax melts. If you are planning to expand the name might invoke a series of confusion. Make the name worth the experience itself.
3. Invest your time in a business journal
Maintain a business journal where you write down every plan and idea that comes to your mind about your business. In the beginning, an idea might sound trivial but can end up in a big thing when implemented. A business journal is a blueprint for the future.
4. Make a budget
You need to make a budget plan to set goals and be clear about your investments. A budget will give you an idea of how much money you are investing in the creation of a product. It will help you in placing the price for your goods.
Consider these while making the financial planning- money spent on supply chain, packaging, marketing ventures, business studio, staff salaries, branding, website designing, and most business insurance.
5. Give importance to legal factors
There is no tort law for the wax-melting business. But you need to follow minimal business guidelines. You need to ensure that the products you are manufacturing are not in any change harmful to the customers. If your product harms the safety of other people, you might get sued for product liability.
Check the government guidelines on product safety to avoid unwanted harassment. Abide by the local trading laws, and follow the Candle Makers Advice Pack- it will guide you on basic safety details and safe testing ways.
6. Make it registered as a limited company
Rather than a sole trader, there are more benefits to becoming a limited company when you are establishing a brand.
You will be eligible to get tax benefits. Additionally, a limited company gives you the freedom of personal liability. You are a separate entity from your business. All the debts and losses that your business will be making will not be your legal concern.
7. But first, get your supplies
Now that you have all the basic ideas about the business, you need to know what supplies you will need for wax melting:
You can choose from three different types of wax:
- Paraffin wax- It is cost-effective and common. Also, it is user-friendly and sets quickly. However, the fact that it is petroleum bases makes it less sustainable.
- Beeswax: With a hint of honey fragrance, this wax is a sustainable option, making it the favorite among environmental enthusiasts.
- Soy Wax: It is made from Saya Beans and is a 100% natural and sustainable wax.
You can choose wicks from different ranges like- wood, hemp, paper, and cotton. Brun the wicks to find the perfect match for your choice of wax.
Do not use plastic containers. It can melt and burn you. You are handling hot molten wax, thus, you need to be careful. Instead, use metal containers, ceramics, or glass jars.
While adding the fragrance, ensure that it should be 8% of the candle’s volume. You can keep experimenting with mixing different oil to make a unique fragrance.
Apart from the supplies mentioned above, you will also need a scale, thermometer, scissors, a heater, scapula, water, and protection like gloves and glasses. You can also gather other stuff you might want to add to your product. For example, while making an ocean fragrance, add sea shells, or while making a Halloween special edition product, add pumpkin charms.
Now that you know how to start a wax melting business, you can head towards the market and start right away. If things are not turning good, do not pressure yourself. You can polish your skills with time. We will be Looking forward to seeing an extravagant entrepreneur.